Every time some PR flap blows up in the Church’s face, their reaction and response is both typical and predictable. Regardless of the details or circumstances, their damage control tactics have varied little over the years. However, because of the prolific expansion of internet activity, they’ve added a component to their clunky PR spin machine.
If nothing else, Scientology PR is good at making much out of nothing. Perhaps no better example of this is how they explain surges in their internet traffic. They’d have us believe that this is conclusive evidence of overwhelming public support. While this might indicate gross naiveté and online marketing incompetence, I suspect that it’s just disingenuous deception.